These days, fashion and charity find themselves united as frequently as a twinset and pearls. For shoppers, then, supporting a particular concern has never been easier—or chicer.  A cultural and social phenomenon, Italian fashion is the emblem of style and elegance of the Bel Paese.

The textile sector – clothing, leather and footwear – moves significant volumes and represents a major part of the high-quality production that is exported all over the world. 

Italian Fashion – Milan – Spring Summer 2017

Italian mode style is one of the cornerstones of contemporary Italian identity, a symbol of the country’s creativity, elegance, style and unsurpassed craftsmanship in the world. Moreover, mode can provide different views and unique vantage points to observe the national landscape, summing up the habits, expectations, contrasts and yearnings of a country, as well as the changes in its customs and its historical, social, political, and cultural dimensions.

The Italian mode brands that have extended their original activities in clothing to the footwear, purse, accessories and perfume divisions continue to see rising sales in all the relevant markets, and not only those emerging.

To sum up, the story of Italian fashion unwinds like a fairy tale for its purpose is fundamentally different from that of mode in Paris, London or New York. For Italians, fashion is an instrument of social redemption whereby class is determined according to what one wears; elsewhere all of this is inconceivable: beyond the confines of Italy, fashion is only a tool for confirming social status.

Every February, when Fashion Week arrives, and Milan swells with models, designers, street-style stars, bloggers—and luxury cars the around between shows— the Italian City gives to world an annual lesson.
From the great artistic talent born and fostered by Milan, to the sheer economic power of the industry and its influence on film, music, art and food, its presence is larger than life.

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