Serpenti Form exhibition in Rome. The snake, one of Bulgari’s most iconic house codes, is the theme of new exhibition that the brand opened to the public in Rome on March 3.
Today (Braschi Palace) Palazzo Braschi will open its doors to an exhibit dedicated to the various creative forms which the snake assumed in the Art, Jewelry and Design world. A Bulgari’s homage to a millennial sign through an eclectic and evocative path which winds from antiquity to the present day.
The exhibit “Serpenti Form”, is promoted by the Capitoline Cultural Heritage Department, curated by Lucia Boscaini, Bulgari Heritage Curator and the Brand Heritage of the Maison.
Serpenti Form exhibition in Rome
Emblem of seduction, rebirth and transformation, the snake symbol is intertwined through centuries with the Human History, capturing the imaginary as in the East like in the West.
Since antiquity, the capability of the animal to renew changing its skin, to remain in contact with the earth and in the meantime to rise from it, coiling sinuously or defeating threating predators, fostered myths and legends inspiring the artistic production in several fields.
The exhibition itinerary will be structured through the antique jewelry, from Pompeii, to the Archeological Museum of Naples, from the “Serpenti creations” by The Bulgari Historical Archive to the Contemporary works of Art, from photography and artistic illustrations to vintage clothes, from acting and filming clothing to design objects. Coinciding with the exhibition is the release of a new tome “Serpent in Art” that illustrates how 32 international artists used the snake as a motif in their work from the end of the 19th century till today.
It has led to be interpreted from time to time more realistic or stylised, empathising the powerful significance or that one exquisitely aesthetic of the sinuosity and the litheness. “Serpenti Form” will run through April 10.
Bulgari Serpenti bracelet-watch in yellow gold, emeralds and diamonds, 1969